# Creator Business Clone Deep Research Prompt

Version: 1.0
Resource: RS-001 Creator Business Clone

## Use this prompt

Replace `[CREATOR]` with the creator or creator-led business you want to study. Replace `[TARGET PERSON/BUSINESS]` with the person or business that will use the adaptation section.

The goal isn't to write a biography. It's to understand how useful work becomes attention, how attention becomes an owned audience, how that audience is monetized, and how customer or member activity feeds the next round of work.

## Prompt

Deep Research Task: Reverse Engineer the [CREATOR] Business and Personal Brand Ecosystem

Research [CREATOR], their companies, personal brand, content channels, communities, products, services, courses, books, software, partnerships, sponsors, affiliates, events, team, tools, past businesses, and publicly documented business results.

The goal isn't to write a biography. The goal is to reverse engineer the whole economic and attention system: how useful work becomes attention, how attention becomes an owned audience, how the audience is monetized, how customer or member activity feeds new products and content, and how the system has changed over time.

### Evidence rules

- Label direct evidence `FACT`.
- Label creator or company claims that aren't independently audited `REPORTED`.
- Label strategic interpretations `INFERENCE`.
- Label transferable recommendations `ADAPTATION`.
- Label unsupported or undiscoverable information `UNKNOWN`.
- Never invent conversion rates, traffic percentages, internal software, margins, sponsorship rates, member pricing mix, or revenue.
- You may show current sticker price multiplied by visible members as a scenario. Never call that actual revenue.
- Give every material number a source, date observed, and confidence level.
- Separate current evidence from historical evidence and estimates.

Use primary sources whenever possible. Start with the creator's current website, legal pages, checkout pages, and product pages. Then use platform-native pages, official partner pages, public interviews, reputable reporting, third-party analytics, and community discussion in that order. Treat pure inference as the weakest evidence.

### Research questions

Produce:

1. One-sentence business thesis
2. Month and year timeline
3. Brand and entity architecture
4. Attention engine by channel
5. Content strategy and performance patterns
6. Artifact engine
7. Audience capture and activation model
8. Actual funnel journeys
9. Full product ladder with current and historical pricing
10. Revenue tree separated into confirmed, reported, scenario, third-party estimate, and unknown
11. Team and founder delegation map
12. Tool stack classified as uses, teaches, sponsors, affiliate, partner, historical, or unknown
13. Content-to-product flywheel
14. Moats and network effects
15. Strategic evolution, including what the creator stopped doing
16. Risks and vulnerabilities
17. Fifteen structurally reusable principles
18. Five things another creator shouldn't copy
19. A 1-year, 3-year, and 5-year adaptation for [TARGET PERSON/BUSINESS]
20. Open questions and unresolved evidence gaps

### Required analysis

#### Origin and wedge

Find the smallest useful thing the creator became known for first. Separate the original wedge from the current brand.

#### Attention engine

For each channel, record audience size, cadence, format, discovery type, evergreen or trend role, destination, and strategic importance. Don't assign channel percentages unless public analytics support them.

#### Content engine

Separate topic choice, packaging, structure, voice, visual language, proof timing, CTA placement, resource placement, sponsor placement, series, repurposing, cadence, winners, and underperformers.

#### Artifact engine

Find the useful object that comes out of the content: a template, workflow, repository, checklist, dataset, prompt, calculator, scorecard, course, report, playbook, or tool. Record what created demand for it, where it lives, what the user exchanges to get it, and what happens next.

#### Audience and network

Map where the relationship moves after public discovery. Record entry friction, free value, activation, retention, peer value, moderation, and whether the audience surface has become a discovery channel of its own.

#### Value ladder and conversion

List every free and paid offer in order of commitment. For each one, record price, timing, buyer, promised outcome, delivery, next logical offer, friction, and evidence of scale. Follow real public journeys instead of inferring a funnel from navigation.

#### Revenue and economics

Separate visible current prices and scale, creator-reported results, mathematically implied scenarios, third-party estimates, and unknown revenue. Explain why a scenario may differ from realized revenue because of discounts, grandfathered plans, annual pricing, free accounts, refunds, churn, comps, or timing.

#### Operating system

Separate what the founder still owns from what has been delegated. Classify tools as internal use, teaching, sponsorship, affiliate relationship, official partner, historical use, or unknown. A sponsored tool isn't automatically the internal operating system.

#### Flywheel and moats

Map how real problems, experiments, results, content, artifacts, owned audience, questions, outcomes, new offers, proof, and authority feed each other. Score trust, owned audience, network effects, archive, IP, partner relationships, proof, team leverage, and switching cost from 0 to 5 when evidence supports a score.

#### Ethical adaptation

For every strategy worth considering, ask:

1. What problem does this solve for the original creator?
2. Does [TARGET PERSON/BUSINESS] have the same problem?
3. What existing asset could do the same job?
4. What's the smallest useful version?
5. What should stay off limits?

Separate what maps directly, what maps after modification, what doesn't map, what should wait, and what should never be copied.

### Finish with these compact artifacts

A. Ecosystem diagram
B. Revenue tree
C. Audience funnel
D. Compact timeline
E. Tool stack
F. Business machine scorecard
G. Fifteen lessons
H. Adaptation map
I. Five things not to copy

Before you finish, run an integrity check:

- Every material number has a source and date.
- Current and historical pricing are separate.
- Self-reported revenue is `REPORTED`.
- Scenario math isn't described as actual revenue.
- Third-party estimates are labeled.
- Sponsored tools aren't treated as internal tools without evidence.
- Unknown systems remain `UNKNOWN`.
- Audience percentages and conversion rates aren't invented.
- Strategy is separate from evidence.
- Adaptation is separate from imitation.

When the public evidence runs out, say `UNKNOWN`. That is a useful result.

## Practical usage note

Use this prompt in your own research. Adapt it to fit the subject and the question. Please don't resell, repackage, or present the original prompt as your own.
